Social strategy
Connect channel choices and content themes to the audience.
Stay relevant. Build connections. Grow your digital presence.
We help businesses maintain a structured social media presence through planning, creative development, publishing workflows, and performance reviews.
Consistent social activity needs more than individual posts. Content themes, approvals, publishing schedules and response responsibilities help a business communicate clearly over time.
We agree the channels, content formats and review process before planning the calendar. Creative production, account access and engagement coverage are defined in the engagement scope.
Teczo handles technology and development. Silhouette India contributes complementary business and brand strategy, creative direction, design and media expertise. Delivery roles and specialist production are agreed per engagement. Explore our partnership ↗
Select the capabilities your project needs. Deliverables, dependencies and review milestones are agreed in your proposal.
Connect channel choices and content themes to the audience.
Plan publishing dates and approval milestones.
Prepare visuals for agreed posts and formats.
Scope short-form ideas and production requirements.
Write messages that fit the content purpose and brand voice.
Define account access and publishing responsibilities.
Align social activity with approved campaign priorities.
Agree response categories, handoffs and escalation rules.
Review content activity and agreed channel measures.
These are project objectives. Results depend on the agreed scope, adoption and operating context.
Example applications for discussion, rather than a record of completed projects. Data access, operational requirements and specialist needs are assessed during discovery.
Product content.
Explore industry workflowsMenu promotion.
Explore industry workflowsExperiences.
Explore industry workflowsProjects.
Explore industry workflowsEach stage establishes the decisions and evidence needed for the next step.
Review current accounts, audience and content patterns.
Agree channel roles, topics and brand voice.
Set publishing dates and approval checkpoints.
Prepare content and publish through agreed workflows.
Handle responses within the defined coverage and rules.
Review channel measures and refine the next calendar.
Channels, formats and frequency are agreed around your audience and available content. A management brief does not imply coverage of every platform.
Response hours, approval rules and escalation responsibilities must be agreed explicitly. Continuous monitoring is not assumed.
Organic content management and paid campaign work have separate scopes. Advertising budgets, campaign setup and reporting should be specified if required.
Tell us about your requirements. We’ll clarify the scope and prepare a custom quotation.
Discuss Social Media Management